Wondering why and how often you should be posting on social media and whether you’re doing it right?

You've come to the right place.

Social Media Essentials Workshop helps you get up-to-date on the latest trends and best practices, and dives right into goal-based content creation for your social media marketing to drive traffic and engagement. We will go over on your target audience, your goals, what to measure, and setting expectations.

We will help you build out a content creation system that integrates with your defined content themes that are relevant to your strategy and audience, easily organized by Google Drive, and minimizes the time you spend creating content. You’ll learn the latest trends, best practices, examples of what works and what to improve upon.

All of this with simple hacks + strategies for those small business owners who need to manage their own digital marketing activities.
rocket ship taking off with title called let your social take off. subtitle is leverage the content you already have and grow your small business

This workshop is for:

  • Business owners who have to do their social themselves

  • Women considering a second career in social media

  • People who want to level up their basic social knowledge

  • YOU!

Get the 20,000-ft view. Get clarity, feel empowered, and simplify your social media marketing.

Testimonials

Fabulous Overview & Resources

Lisa C., Treehouse Marketing

This was a fabulous overview of where to focus my social media efforts and how to get started planning my social media. Chris is great at providing information in a clear and informative way, without being overwhelming. Plus, she provided great resources, including calendar templates in multiple formats that I can't wait to use to start mapping out my content!

This Is What You Can Expect to Learn & Accomplish In This Course!

📌  Understanding the digital marketing ecosystem and how the marketing components work together

📌  Knowing which social platforms would work best for your business

📌  Defining and grouping your content pillars (what you’ll share)

📌  Repurposing content into 5+ social pieces

📌  Using a content calendar skeleton

📌  Planning and organizing your content and creative assets

📌  Scheduling your posts on each platform

📌  Understanding how data moves you forward

Course curriculum

  1. 1
    • A message from Chris

    • Social Media Essentials Workshop

  2. 2
    • Congrats! Next Steps - Office Hours

    • More resources for you

    • Before you go...

Bonus materials

The Goodies You Want to Use

  • The Deck

    You will always have access to this mini training for the life of the program. Plus an offer for a mini social media audit from me - look for it in your email!

  • Content Calendar Skeletons

    Two versions of our Content Calendar Skeletons (Google Sheets and Airtable) that we use for clients.

  • Content Prompts

    52 weeks of content prompts that you can use to kickstart your new month and repurpose into social posts.

FAQ

  • Why not just have a social media freelancer do this for me?

    Bet on yourself. If you are on a budget or not ready to hire a marketing freelancer or agency yet, this workshop is your jumping off point to streamline your content creation process so you can get back to doing what you love to do – serving your customers!

  • What will I learn that I can’t find on free blogs and YouTube?

    You could absolutely use free content and piecemeal 20 marketers’ advice. This could take a few hours to read, watch, and sift through. Some strategies may only work for large companies, some articles could be targeted to agencies, and some Youtube videos could only be speaking to influencers.

    Or you can attend a curated training focused on the issues small business owners face when it comes to doing social media marketing themselves. Plus you’ll choose a dedicated date and time for Q&A where you ask questions pertaining to your specific business, presented by someone who has worked for 5 years social media, marketing, and PR for agencies and corporations and for the last 9 years translating the skills, methods and communication strategies for small/micro businesses.

    Cut through the noise in 35 minutes and have a plan to act on and content strategies that you can replicate when you log off of the workshop.

My Why

As a small business owner myself, I see a lot of inconsistencies in digital marketing services - from affiliate marketing and content marketing to influencer management, SEO, and social media marketing.

I am sharing my 15+ years of strategic and tactical digital marketing experience, best practices, and solutions with you.

I help overwhelmed, overworked small business owners simplify their digital marketing, grow their audience, and increase their revenue across the full digital landscape. I support clients through audits & recommendations, VIP Days to help revamp and restructure their digital marketing strategy, and live and recorded courses like this one. By offering this mix of services, I can impact more than one business at a time.
photo of chris lam